Comments on: AB Testing with Google Analytics http://www.rowtheboat.com/archives/39 The online home of George Palmer Mon, 19 Jul 2010 11:16:28 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Web Analytics India » A/B Tests Prove The Effectiveness Of Good Web Design And Content http://www.rowtheboat.com/archives/39/comment-page-1#comment-7440 Web Analytics India » A/B Tests Prove The Effectiveness Of Good Web Design And Content Mon, 19 Jul 2010 11:16:28 +0000 http://www.rowtheboat.com/?p=39#comment-7440 [...] Source: http://www.rowtheboat.com/archives/39 [...] [...] Source: http://www.rowtheboat.com/archives/39 [...]

]]> By: A/B Test: la herramienta para aumentar el Conversion Rate. | Adtribe http://www.rowtheboat.com/archives/39/comment-page-1#comment-7383 A/B Test: la herramienta para aumentar el Conversion Rate. | Adtribe Sun, 27 Jun 2010 23:39:44 +0000 http://www.rowtheboat.com/?p=39#comment-7383 [...] AB Testing with Google Analytics, de Row the Boat [...] [...] AB Testing with Google Analytics, de Row the Boat [...]

]]> By: George Palmer http://www.rowtheboat.com/archives/39/comment-page-1#comment-7320 George Palmer Thu, 10 Jun 2010 11:39:12 +0000 http://www.rowtheboat.com/?p=39#comment-7320 @Harvey - yes I've got it on every page @Harvey – yes I’ve got it on every page

]]> By: Harvey http://www.rowtheboat.com/archives/39/comment-page-1#comment-7318 Harvey Thu, 10 Jun 2010 02:33:37 +0000 http://www.rowtheboat.com/?p=39#comment-7318 Nice article George. One question though, does the _setCustomVar code get added to every page, or just the page you are testing (homepage)? I'm guessing that this code is only added to the homepage, and Analytics is clever enough to match the variable to the conversion later on if/when the visitor makes it to the goal 'thank you' page. Nice article George. One question though, does the _setCustomVar code get added to every page, or just the page you are testing (homepage)?
I’m guessing that this code is only added to the homepage, and Analytics is clever enough to match the variable to the conversion later on if/when the visitor makes it to the goal ‘thank you’ page.

]]> By: Rex Dixon http://www.rowtheboat.com/archives/39/comment-page-1#comment-5702 Rex Dixon Thu, 21 Jan 2010 15:15:20 +0000 http://www.rowtheboat.com/?p=39#comment-5702 @george - btw, if you look closely, you will see that A/B Tests is also part of the team @Performable - which has received a lot of attention lately, just yesterday it was in an article on XConomy - http://bit.ly/6TKXtS - you should definitely give them a look and yes, they are in a closed beta but seem to be very customer focused - http://www.performable.com/ @george – btw, if you look closely, you will see that A/B Tests is also part of the team @Performable – which has received a lot of attention lately, just yesterday it was in an article on XConomy – http://bit.ly/6TKXtS – you should definitely give them a look and yes, they are in a closed beta but seem to be very customer focused – http://www.performable.com/

]]> By: カスタム変数の事例～A/Bテストで使う方法 | カグア！Google Analytics 活用塾:事例や使い方 http://www.rowtheboat.com/archives/39/comment-page-1#comment-5661 カスタム変数の事例～A/Bテストで使う方法 | カグア！Google Analytics 活用塾:事例や使い方 Mon, 18 Jan 2010 22:25:03 +0000 http://www.rowtheboat.com/?p=39#comment-5661 [...] 　AB Testing with Google Analytics | rowtheboat [...] [...] 　AB Testing with Google Analytics | rowtheboat [...]

]]> By: Julian Harris http://www.rowtheboat.com/archives/39/comment-page-1#comment-5659 Julian Harris Mon, 18 Jan 2010 19:40:25 +0000 http://www.rowtheboat.com/?p=39#comment-5659 Great to see a creative use of Analytics :) I do agree with Chris Korhonene though -- Google Website Optimizer was designed for A/B testing and does multivariate as well with the maths calcs done for you, with no back end work required. Great to see a creative use of Analytics :) I do agree with Chris Korhonene though — Google Website Optimizer was designed for A/B testing and does multivariate as well with the maths calcs done for you, with no back end work required.

]]> By: George Palmer http://www.rowtheboat.com/archives/39/comment-page-1#comment-5657 George Palmer Mon, 18 Jan 2010 17:06:22 +0000 http://www.rowtheboat.com/?p=39#comment-5657 @Chris K - yeah A/Bingo looks interesting but I wanted to compare to bounce rates, av. pages per visitor etc which was already in Google Analytics @Chris K – yeah A/Bingo looks interesting but I wanted to compare to bounce rates, av. pages per visitor etc which was already in Google Analytics

]]> By: Chris Korhonen http://www.rowtheboat.com/archives/39/comment-page-1#comment-5656 Chris Korhonen Mon, 18 Jan 2010 16:22:40 +0000 http://www.rowtheboat.com/?p=39#comment-5656 Nice use of GA for A/B testing - its interesting to see your methodology. We have been using Website Optimizer for a lot of things on our public, though recently using the A/Bingo rails plugin to implement some tests for logged-in users within our web application. Possibly worth a look for you - the main thing I like about it is it will tell you if a result is statistically significant or not, saving you the time of calculating it yourself. Nice use of GA for A/B testing – its interesting to see your methodology.

We have been using Website Optimizer for a lot of things on our public, though recently using the A/Bingo rails plugin to implement some tests for logged-in users within our web application. Possibly worth a look for you – the main thing I like about it is it will tell you if a result is statistically significant or not, saving you the time of calculating it yourself.

]]> By: Peter England http://www.rowtheboat.com/archives/39/comment-page-1#comment-5618 Peter England Fri, 15 Jan 2010 16:51:08 +0000 http://www.rowtheboat.com/?p=39#comment-5618 Very informative and well explained article that will be useful to many. Very informative and well explained article that will be useful to many.

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